About this event:
DFW CPG Huddle: Eyeballs in the Aisles: How Label Embellishments Can Initiate Purchases
We hosted another informative discussion on the latest trends in product labeling! Chris Merlick, founder of Label Solutions, Inc. in Garland, TX has developed innovation label concepts for local and national brands. Chris shared insights on best practices for gaining consumer attention at shelf, label innovations and findings from a recent Clemson study on how eye tracking can be used to understand consumer behaviors in grocery stores and more! With over 15+ years of experience in the printing industry, Chris has helped create best-in-class premium labels for DFW based CPG brands such as Mozzarella Company, Lakewood Brewing, and more on a local and national level.